The largest IT integrator outside the Capital City estimates that in three years the 'innovation' division will generate 10% of the business. "This is the division that must assure our future", says the head of the company. 

The ETA2U company of Timişoara, one of the largest IT&C integrators with local capital, plans to develop in the coming years its own business software solutions dedicated especially to the manufacturing industry, given that the traditional business model of IT systems and equipment integration will be affected by the new technologies, particularly by cloud computing.

"We are heading towards an era that will be defined by software solutions considering that currently we are talking about the Internet of Things technology (IoT), integration and automation and cloud computing. These factors will affect the traditional business model linked to the supply and integration of IT equipment and to building some data centers for business because they will be provided from cloud. Instead, the cloud provider will not provide the software solution for the client to use and this is what we aim to do," said Stelian Câmpianu for ZF, Executive Manager of ETA2U.

The company, founded ago 24 years ago and owned by the local entrepreneur Romulus Lucaciu, created in 2013 a division of innovation that focuses on research and development in order to integrate various technologies and produce software solutions dedicated especially to companies in the production area.

"When we talk about IT systems integration, we talk about a provider of computing systems and a supplier of applications that can be integrated into a specialized solution and which meets a particular requirement. And this can be acquired as a service as well. This is where we want to go", he added.

The company headed towards the production environment, since it is an industry where the demand for software solutions that automate and simplify the production process is growing. Moreover, about 50% of ETA2U revenues achieved in the private sector come from the production area. Last year ETA2U recorded a turnover of 152 million lei, almost 40% higher than 2014, the increase being due to the higher demand from the private sector - local and multinational companies. About 85% of the company’s turnover comes from contracts in the private sector.

In Western Romanian, where most ETA2U customers come from, there are for example, very many automotive plants.

"The multinational companies operating in Romania will need partners located here to be able to reduce the solution supply time and to have higher flexibility, even if solutions supply is less and less dependent on the server’s physical location. But the information will have to be available to the production line, and if this is locally, we are here to provide the necessary solutions," said Câmpianu.

Currently, the innovation division has a low share in ETA2U’s business, given that it is only at the beginning, but gradually its importance will increase, and in the next three years, it will generate about 10% of the company's business.

"This is the division that must assure our future", he said.

Basically, ETA2U’s strategy is to provide a complete IT solution, including infrastructure and IT equipment, but starting from a software solution.

"To implement a software solution dedicated to the production area one needs, for example, wireless and fixed networks – and here comes in the networks division which builds up the necessary IT infrastructure for printers – here comes in the image & printing team but also IT equipment maintenance and installation performed by the IT service division," he explained.

Currently ETA2U has six divisions focused on hardware for retail, printing equipment, solutions and equipment for the IT infrastructure, research and development, IT services and specialized training sessions.

The company has already developed a dedicated software solution for meat producers, which manages the entire production cycle - from farm to finished product. In addition, the IT & C integrator is in progress of negotiating with automotive multinational companies operating locally to solve out certain problems in the production process. 

Article published in the printed edition of Ziarului Financiar on May 19, 2016